Our Values
We pursue education and expertise in everything we do.
We are passionate about what we do
Understanding the impact of our work on people's lives gives us the energy to fulfill the mission.
We understand that one may only go fast alone, but together we can go far.
We are empathetic towards each person's circumstances
We care about what our clients feel and their aspirations.
We adapt to new circumstances
Those who don't adapt, don't survive.
We do what we say we're going to do
We turn our promises into reality.
Our Team
Jorge González, BFA
Partner - Investment Advisor Representative
Jorge is a Behavioral Financial Advisor and co-founder of CWM. He holds FINRA Series 7 and 66 licenses and specializes in helping clients align their financial decisions with their goals and values. With a background in behavioral finance and a focus on comprehensive planning, Jorge is dedicated to helping families and professionals prepare—not predict—their financial future.
Luis Pérez, FSCP, BFA
Partner - Investment Advisor Representative
Luis is co-founder of CWM, a Financial Services Certified Professional (FSCP), and Behavioral Financial Advisor (BFA). He holds FINRA Series 7 and 66 licenses and has over 14 years of experience in the financial services industry. He specializes in retirement income and Social Security strategies, helping clients create sustainable, goal-based plans for their future.
José Alicea, MBA
Investment Director
José serves as Investment Director at Caribbean Wealth Management and brings a global perspective to portfolio design and investment strategy. He holds an MBA in International Business and FINRA Series 7 and 66 licenses. With a disciplined, research-driven approach, José focuses on helping clients navigate complex markets with clarity and confidence.
Norman Ramos
Associate
Norman is part of the Advisory Team at Caribbean Wealth Management, bringing 20+ years of experience in the insurance field. He specializes in helping clients understand how insurance strategies can strengthen their overall financial plans—whether through income protection, wealth preservation, or legacy planning. Known for his approachable style and commitment to client education, Norman ensures that every recommendation aligns with each client’s goals and long-term security.
Guillermo González
Client Services Representative
Guillermo oversees Client Services and Operations at Caribbean Wealth Management, ensuring that each client experience is seamless and efficient. With a strong background in process management and a Six Sigma Black Belt certification in progress, Guillermo is dedicated to continuous improvement and operational excellence in every aspect of client support.
Laura Pagán
Client Services Representative
Laura is a key member of the Operations and Marketing Team at Caribbean Wealth Management, where she supports both client service initiatives and brand communications. Known for her kind disposition and creative approach, she helps ensure that the firm’s operations and outreach reflect the same care and professionalism shown to every client.
Yesenia Rivera
Client Services Representative - Investments
Yesenia is part of the Client Support Team at Caribbean Wealth Management, where she assists with account maintenance, service requests, and client onboarding. Her dedication to responsiveness and accuracy helps ensure that each client’s needs are handled efficiently and with care.